Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

Before we delve deeper you might like to have a look at this awesome video Wix has come up with because of their Wix Editor.

Well you will need to make close to zero customizations, maybe tweak the colors to appeal to your brand if you choose to go for a template there is a chance.

However, let’s take a look on a fundamental layout your skill if you fail to want to use a template that is premade.

For the given example we intend to make use of the One Page Layout and add Wix Store to it.

After adding Wix store from the Apps menu your eCommerce store will most look that is likely that.

Assuming you choose to build it from “scratch”.

Now towards the most aspect that is important of.

The drag and drop editor in addition to capacity to change aspects of dynamically your design by simply simply clicking the element regarding the template.

Regarding the left side is your main “Action Bar” which you yourself can add and customize certain areas of your store.

The element that is first of Action Bar

Allows you to edit the following aspects:

  • Your site menu
  • Members Page
  • Store Pages

We are going to only focus on the eCommerce side of the editor since we are discussing the best eCommerce website builders.

In this case, you will be able to customize your; Product Page, Cart Page and Thank You page if you click on Store Pages.

It’s time to give your store your personal touch after you customize your store pages.

The element that is second of Action Bar

Allows you to select the pitch-perfect background that will resonate with the products you might be selling.

It’s important to pick the right background for your eCommerce store and website generally speaking.

As it will reflect your brand!

Wix gives you a range that is huge of images so that you could pick from as well as videos.

Which can make your store look elegant and professional!

Therefore trustworthy to customers that are potential.

The third part of the Action Bar permits you:

To include a tone of design features to your store and exactly make it as you prefer!

As you can plainly see through the add section you can include various design aspects.

Additionally, you can include other website elements like a blog for example.

Although you will be able to add the following eCommerce store functionalities if you hover over the store category:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(that allows you to feature a product that is certain products on top or below the gallery)
  • Add A Shopping Cart
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can freely move it on the template and add it exactly as you prefer!

Thus which makes it a fantastic option in mind if you want to build an eCommerce store exactly as you have it.

The fourth section of the Action Bar

Is the Wix App Market.

It even more where you can find additional eCommerce solutions to integrate within your eShop to supercharge!

My goal is to miss out the next two elements because they are kinda irrelevant to eCommerce.

The fifth element is your upload manager where you can manage your uploads in addition to sixth will there be because I was dumb enough to add a blog section as well. ??

The Sixth & most Important Element

Could be the command center of one’s eCommerce store from here you are able to:

  • Manage your orders, add products and more
  • Store Pages
  • Adding Store Elements

Basically, from this tab alone it is possible to manage a lot of the aspects we mentioned in the sections that are previous.

You may ask why I didn’t show this through the begging and become through with Wix.

Because, I wanted to exhibit you a full summary of the Wix Editor as well, to possess a better understanding of how exactly to expand it even more!

And that concludes the breakdown of the editor, even though you shall need to spend more than a couple of hours to become acquainted with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has a lot of creative advantages!

Let’s get rolling.

The Editor:

The edits you create on your own storefront directly reflect the overall design of your storefront, therefore you won’t ever be at night in terms of making the right edits!

It’s ideal for amateurs that are looking for to start out selling in just a matter of minutes if you use Wix ADI to create their store.

Wix wants one to build a brand name and that’s why nearly all of its features are targeted on designing the eCommerce store that is perfect.

No-one can argue that Wix has some of the very most appealing designs and templates available which is a significant advantage if you should be in search of an expert glance at a low cost.

Outside of the editor:

Multilingual support is a huge aspect in best free website builders contrast with other eCommerce website builders.

That allows one to translate all of your website into a language that is different reach a lot more people.

And much more people means extra sales!

Wix eCommerce Website Builder Cons

All the major cons of Wix eCommerce website builder are in reality away from builder.

As an example, limited marketing automation features and integrations make it a less appealing choice for a seasoned eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart is the oldest PHP eCommerce solution provider on the market – its history begins back in 2001, in the very origins of online sales (when eCommerce as a phenomenon just began to evolve).

However, this platform can’t be called old or outdated, we’ve checked it out. Quite the opposite, it’s fast and progressive and has now every tool & feature that a contemporary store that is online need.

X-Cart happens to be an ideal mixture of contrasts: it’s complex yet resource efficient, it’s customizable and upgradeable yet stable, it’s easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other eCommerce solutions is that it comes down aided by the full range of services from the comfort of its developers.

They have in-house tech support team (available 24/7, btw), developers and designers, provide their very own hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and that can fulfill the needs of retail, B2B, international and multi-channel sales, marketplaces and WordPress-based sites.

X-Cart eCommerce Website Builder – Themes

In the X-Cart built-in App Store, you can choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store can look and work equally good on any device, be it desktop, tablet or smaller mobile device.

All those who have certain technical skills can even develop their particular website theme as X-Cart is an open code platform.

Every template that is graphic fashioned with customer needs and preferences in mind.

What’s more, all the themes are lightweight, which leaves resources that are extra more people to your internet site. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the entire process of choosing your chosen.

As is, which would be great, or customize it, which can make your store even more buyer-friendly after you select the theme that suits your business needs, you may leave it.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now that you’ve found your theme of choice, you can start customizing it to mirror your brand’s uniqueness. X-Cart offers a handy template and layout editor in the webmaster mode.

You can easily drag and drop layout blocks or edit texts right on the storefront along with switch layouts and add or remove blocks there.

Additionally, you can even develop a template that is new scratch or edit any ready theme files within the admin backend but that may require certain coding skills.

X-Cart also provides design that is on-demand services, either according to a template that you chose or completely from scratch. Considering that X-Cart’s open-source, you can easily just draw exacltly what the site should seem like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart provides the admin control of the website that is whole the admin backend is where you handle your store. It’s choke-full of numerous tools for administration, yet the interface is intuitive, so overall, it is simple to use.

As a fruitful business that is online, one of the main priorities should really be your clients’ comfort visiting your site and buying away from you. To make this happen, X-Cart offers an interface that is intuitive simple and easy clean-looking storefront and a number of checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the functionality that is basic be extended with 1000+ plug-ins when you look at the built-in App Store – just like you install games and apps on the Android or iOS device.

Price of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most solutions that are alike considering the fact that you simply pay money for the program once vs. once a year, which other businesses, like Shopify or BigCommerce, offer.

The big advantage is zero transaction fees. You won’t have to share your income – profit!

X-Cart’s Cons

When it comes to usability and cost of Enterprise plan, X-Cart is a solution that is rather choosable.

Its pricing starts through the Free edition and ends with $5,995 for life license. Mind you, this is simply not the total cost, you’ll still have to host it somewhere.

Hosting may additionally set you back quite a few doubloons. X-Cart is a complex piece of software and a lot of likely won’t work properly on cheap shared hosting.

However, X-Cart offers their hosting that is own service from $30 each month. The thing that is good, because of its price you will get round-the-clock support, fully-managed VPS hosting as well as the servers trimmed specifically for X-Cart. So that you will just like the speed of your site.

The free option seems fully functional and contains all of the necessary features, for example. it is not a demo, you are able to totally sell your products or services along with it. However, its functionality is somewhat limited, especially in terms of SEO and marketing tools.

Although X-Cart is open-source and customizable, you will require coding that is certain to tweak its functionality. Design – not really much using the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features when you look at the Free edition.
  • The need to get a hosting that is good opt-in with their services.
  • Importance of programming skills if you’d like to add custom functionality.