We We Blog » General

We We Blog » General

17 /
Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

While the name shows, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we were attempting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to simply help small businesses recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) that is suitable for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of your client’s situation, we made a listing of conditions that required action. To mention a couple of, the robots.txt file was not configured properly, there were two versions of the true website and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ regional listing had been embedded, etc.

We knew that the web site had been hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept was to attempt to perform the optimizations about it of course unsuccessful – move the web site to WordPress and hosting that is regular.

Everything we learned is the fact that while being the cheapest method to host a web page on GoDaddy (rendering it a very cheap choice altogether), the best free website builder internet site Builder didn’t permit you to perform just about any action that a consistent web hosting will allow one to. GoDaddy promote their device whilst the most suitable choice due to their non-technical customers – an extremely easy tool with 100per cent hassle-free setup and maintenance to give you your online business with a comfy fundamental site.

This really is real (the “comfortable fundamental website” component may be argued), nonetheless it is actually exactly what a WordPress website hosted with regular web hosting services provides, too, except WordPress is nowhere near as restricting. Listed here is my advice to any or all small businesses – don’t get intimidated by how “technically demanding” it really is to put together a WordPress website and “undersell” your internet existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise even when it comes to many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t already have use of the FTP together with database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there is certainly a robots.txt file this is certainly filled in with GoDaddy’s default settings (the images folder is disallowed by default – how cool is that!), they truly are unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated directly that the goal of GoDaddy site Builder is always to assist fundamental users produce a fundamental site – something such as a company card. So anything “too advanced level” could be impractical to implement – same is true of our recommendations to 301 redirect among the home pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you are able to still:

  • compose good quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to your customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we can implement all our Search Engine Optimization recommendations. The primary concern he previously had been that keeping their site will end up very difficult he would have to learn how to deal with WordPress for him because. We chose to provide him a consultation that is free get their method around WordPress that is by no means even more tough to handle than GoDaddy Website Builder.

If you’re your small business owner and are usually searching for a good way to produce and continue maintaining an internet site, we suggest you purchase web hosting from the well-reputed company and make use of WordPress as being a CMS. This way you certainly will fully be able to use Search Engine Optimization recommendations without having any restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!